AVAYA Case Study (Marketing) Essay Example | Topics and Well Written Essays - 1000 words

AVAYA Case Study (Marketing) - Essay ExampleThe firm faces competition from large global multinational firms and local regional service permitrs. The purpose of this piece of music is to analyze and formulate tactics and strategies to improve the market function at Ayala Corporation.Ayala has sever heal fundamental fusss that are impeding the firm from achieving greater levels of growth. The party has several marketing and sales offices responsible for different strategic purposes. The decisional power is divided among too many places, a scenario that slows down the implementation process. Another problem is that the company separates marketing and sales considering them separate departments. This operating structure is inefficient because it creates inconsistencies in the approaches utilized to open revenue. Sales generation is a task that should be handled by the marketing department and it should never have a separate leadership team responsible for its functionality. Ayala has to streamline its operation to integrate sales with the marketing department. The operation strategy of separating marketing and sales is risky because it can lead to internal disinformation, contrast philosophical approaches, and inconsistencies, and complications integrating different sets of information packets. A brisk system that gives greater power over sales must be designed in a manner that the sales people are abandoned the freedom to operate with autonomy to minimize the risk of conflict.A troublesome issue at Ayala is that the company utilizes a lot of indirect channels to generate sales. Indirect channels account for 53% of the companys sales generation. The use of external channels undermines the ability of Ayala to implement its marketing campaigns effectively and to provide a level of customer service aligned with the companys expectations. The strategy does have the advantage of lowering labor overhead, but it does not lay off the firm to develop the abilities of its own