The Strength of the Mobile Computing of Apple Case Study

The Strength of the Mobile Computing of orchard apple tree - Case Study showcaseThe C.E.O. of Google was in the board of directors of Apple. But when Eric Schmidt stepped down from the position thusly the disputation became intense between the two companies. Google has acquired AdMob which is the citer of sells banner ads. Google has also support the manu incidenturers of the handsets so that they run the Android operating system and evoke access the services online. In contrast Microsoft is not the frontrunner in the diligent computing industry. They were unable to make such progress in the mobile computing market when their Windows operating system is in 95% of the PCs of the world. Question 2 Mobile computing environment used to move along with the user and it provides knowledge to the user anywhere and anytime (Talukdar, p.6). Mobile computing is important for the firms as the future of internet searches depends on mobile computing. The research firm Gartner also predicte d that the mobile internet search market will grow to 23.5% of searches in 2016. Three firms Apple, Google and Microsoft are the trey big firms in the information technology industry. For capturing the future market these three firms should develop the mobile computing, which will be the superior technology in future. The mobile internet plan offering of Apple consists of various App store provided which is popular. Google also provide Android OS which is one of the dominant players in the market beside the iOS of Apple. Google develop the App which is not developed by Apple like the multiple applications abidet run at once in the offerings of Apple. But Microsoft is far behind in this competition of mobile computing. Question 3 The application stores of the mobile computing means the different application of package that the user can use. The application should be user friendly and innovative so that the customers get arouse in the products. Some applications should be provi ded in free, which are attractable, so that the customers start to use the application of that brand. aft(prenominal) that the customers would be interested in the paid applications of the brand. Apple has applied that strategy and they were successful. Another criterion is that the applications should be able to run in the system simultaneously. Apple has failed to do so. In this area Google has developed their technology. In the smartphones of Google the users can use some applications simultaneously. If a company which has failed to meet the customer expectations in the mobile applications then the company would stay back in the competition. Question 4 From the researcher point of view the ancestry model of Google will prevail in the epic struggle. Microsoft has not so chance in the period scenario. They were unable to catch the mobile computing market among the three companies. If the company patch up with Apple then there would be little chance of profit from the mobile comp uting industry. Apple is the frontrunner in the industry but probably they will be unable to develop much from this current position. It is a fact that the Apple users cannot use multiple applications simultaneously, which makes it not so user friendly. It is also a fact that a company cant expand their profit only using their loyal customer base.